![]() ![]() K18, a new haircare brand, turned to TikTok as a way to build awareness quickly. The fun, engaging nature of TikTok content means people don’t simply get exposed to your brand, they start thinking and talking about you, too. On TikTok, it is much easier to go viral compared to other platforms. Brands across all industries, from HP to KFC, are tapping into TikTok’s global audience to generate brand awareness. TikTok is an incredibly popular platform at the moment and offers the following benefits: 1. Once you get to know the app and understand what you can do with it, you’ll find that it’s hugely useful for brand building. ![]() However, it’s not too late to get started and, if you haven’t already, you should strongly consider adding it to your social media and digital marketing arsenal. The Benefits of TikTok for Brand Buildingīrands that already have a strong presence on TikTok are currently reaping the rewards. Both genders use the platform, but the audience skews slightly more female, as their global user base consists of 60% females and 40% males. are aged 10-29 and 31.3% of their user base is aged 40 and over. Users can upload and edit videos up to a minute long - the more quirky and entertaining, the better.Ĥ7.4% of TikTok users in the U.S. So what’s different about TikTok? Well, first, it’s all about short-form videos. TikTok is a social media site, just like Instagram, Facebook, and Twitter, that aims to bring people together. We’ve gone from Facebook to YouTube and then IGTV, and now, we’ve arrived in the age of TikTok. Think Facebook or Instagram - these social media platforms are the perfect place to connect with your customers and build your brand. We're all aware of the power of social media. But if by some chance you haven't, here's a quick introduction. What is TikTok?īy now you've surely heard of TikTok. Let’s dive into how brand managers can get the most out of TikTok this year and beyond to build their brand with We’ll go over the basics of the platform, explore what other brands are doing with it, and discuss how you can use it to build your brand. Whether TikTok is already part of your marketing strategy or you are just getting started, this article will teach you how to use TikTok for brand building. These days, brands can’t afford to miss out on the exciting opportunities TikTok has to offer. In fact, as of 2021, TikTok is the number one most downloaded app worldwide. “This is a great example of how TikTok creators showcased their crafty skills and expressed their fandom for Harry Styles iconic looks, in this case, his trendy JW Anderson patchwork sweater.Is your brand on TikTok yet? The social media platform exploded onto the scene only a few years ago and has seen exponential growth. “Fashion content plays into the larger themes we see resonating well with the TikTok community, and we continue to see fashion grow in popularity across the platform with creators and brands,” says Cece Vu, fashion content partnerships lead at TikTok. The video has since garnered 46,000 views and more than 12,800 likes. It probably took me about seven or eight hours to produce,” he explains. “After seeing a few TikTokers knitting the sweater, I realised I could probably achieve a similar, more 90s vibe-look by creating the same thing out of fleece. I taught myself to sew as I love to create clothes based on designs I see,” explains the 22-year-old, based in Philadelphia. “I’m a big fan of Harry Styles and his fashion. ![]() Something quite humble.”īrady Gunson, whose account has 4,600 followers, posted his version of the challenge a day after Huffman’s, where he first came across the cardigan. “At the same time, it feels a little deconstructed and punk. Jonathan Anderson, founder of JW Anderson, came up with the design of the cardigan as “I liked this idea of something that felt rather authentic and almost homemade, like your grandmother could have made it,” he tells Vogue Business. The hashtag #HarryStylesCardigan on TikTok has since accumulated over 330,000 views, showing the viral potential of TikTok for fashion marketers. TikTok users started recreating the rainbow-coloured knitted garment from JW Anderson’s Spring 2020 men’s collection after it was worn by singer Harry Styles during a rehearsal for his performance on The Today Show back in February. The company has this month launched a new platform for marketers, TikTok For Business. TikTok, developed by Chinese tech giant Bytedance and launched in the US in 2018, is known for hosting challenges inspired by hashtags like #PoseChallenge and #ChaChaWorkout, appealing to its youthful audience ( 41 per cent aged 16 to 24). In an unexpected twist, a £1,250 colour-block patchwork cardigan by JW Anderson has captured the imaginations of creators on TikTok, the mobile video platform that is attracting intense interest from the fashion industry. ![]()
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